About Us
Let Kids Grow Wild & Free
Welcome to Wiggles – where natural movement meets thoughtful design. We exist to give growing feet what they truly need: space to wiggle, strength to grow, and freedom to move without limits. At Wiggles, we believe that childhood should be full of confident steps, healthy development, and playful independence. That’s why our wide toe box barefoot shoes are built to nurture, protect, and empower – right from the ground up.
Our Purpose
Wiggles is more than a shoe brand – we’re a movement grounded in purpose and responsibility. Every decision we make is rooted in our mission to:
Champion Healthy Development:
Little feet aren’t just small adult feet – they’re still forming, adapting, and strengthening. Our shoes are foot-shaped (not shoe-shaped), giving toes room to spread, muscles room to build, and joints space to align – helping kids walk, run, jump, and balance with ease and confidence.
Respect Nature, Inside and Out:
From sustainable, non-toxic materials to minimalist packaging and eco-aware production choices, we minimize harm to the planet and maximize health for your child. Parents can feel good knowing that nothing harmful goes into our shoes – or their kids.
Support Independence & Joy:
We believe shoes should support movement, not limit it. Whether your child is learning to walk, climbing rocks, or exploring the backyard barefoot-style, Wiggles are made to keep up – offering the right blend of durability, comfort, and flexibility. Every pair is designed to foster freedom, self-trust, and a lifelong love of movement.
The Wiggles Philosophy: Natural from Day One
Conventional shoes often sacrifice function for fashion. We do the opposite. Our zero-drop, flexible sole with a wide toe box mimics natural barefoot movement, enhancing proprioception, improving posture, and preventing foot issues before they start. It’s not a trend – it’s what growing bodies truly need.
Community-Powered Innovation
Wiggles shoes aren’t designed in a vacuum – they’re shaped by thousands of parents, podiatrists, and pediatric physiotherapists who care deeply about foot development. We constantly refine our designs based on real-world feedback from families who want better for their kids. Every stitch is intentional. Every feature has a purpose.
Join the Wiggles Movement
We’re here to break the cycle – to help a generation grow up without the foot pain, posture issues, and mobility restrictions that many of us inherited from outdated footwear. With Wiggles, you’re not just choosing a better shoe. You’re choosing better movement, better health, and a better future.
Let them run wild. Let them grow strong. Let them wiggle free.
